Logistics pricing is related to many aspects of logistics operation, including quantity discount, delivery discount, promotion pricing and discrimination pricing.
(1) quantity discount in logistics. Quantity discount is to give different price discount according to the size of the order quantity of customers, so as to encourage customers to buy more goods. In this case, the bulk customers will get more favorable trading terms than small customers. For manufacturers, for large orders, the logistics processing cost per unit of goods will be lower than for small orders, so they can partially absorb the quantity discount. Of course, in many cases, the manufacturer's quantity discount is not only related to the logistics cost, but more from the perspective of promotion.
(2) logistics discount. Pick-up discount means that the customer picks up the goods by himself. The supplier gives a discount on the basis of the standard price and no longer bears the freight from the factory to the destination. This kind of price, for customers, can arrange their own transportation, especially for nearby customers, this kind of discount arrangement is more attractive. For the manufacturer, it can avoid the trouble of processing small batch orders.
(3) logistics promotion pricing. Promotional pricing is the use of short-term promotions to stimulate buyers. Many manufacturers will stimulate consumers by means of promotion. This kind of promotion behavior will bring about the surge of consumption, which puts forward new requirements for logistics management.
(4) logistics discrimination pricing. Differential pricing and other price discounts in different regions may lead to price discrimination. Such price discrimination may lead to the dissatisfaction of customers, which will bring adverse effects on enterprises.
Transportation pricing strategy
A large part of logistics price composition comes from transportation. For suppliers, the reasonable price of transportation will directly affect their market sales performance. From the basis of pricing, transportation pricing strategy can be divided into: service cost pricing, service value pricing, combination pricing and net rate pricing.
(1) logistics service cost pricing. It is to calculate through the accumulation of cost, plus gross margin to undertake pricing. This pricing method represents a basic or minimum shipping charge and is generally used for low-value goods or in highly competitive situations.
(2) pricing of logistics service value. Pricing is based on the perceived value of the service. For example, different goods have different values. For some high-value goods, the customer may be willing to accept a higher service price to obtain some additional services.
(3) logistics combination pricing. It is to find a middle price between the lowest service cost pricing and the highest service value pricing. The determination of this kind of price, concern with market quotation.
(4) logistics net rate pricing. To avoid complex freight calculations, some service providers offer simple price lists that include shipping costs. This pricing allows customers to avoid complex calculations.
Price of logistics to have accuracy, and to have a fair and impartial, equally to the customer, can't shed, so cannot get the trust of customers, it will affect the brand image of logistics at the same time also affect the company benefits. The price is the source of the logistics industry, if the application of the logistics company is good, can bring a lot of loyal customers, he will form a steady stream of the river, a logistics company to have the absolute price advantage.